SimpleOne B2B CRM: features of corporate marketing automation for complex sales

If your B2B sales and marketing are working in silos, the deal cycle is lengthening, marketing content is irrelevant, and customer insight data is being lost - you're losing control of the process and reducing the effectiveness of your teams. We invite you to a free webinar, "Enterprise Marketing Automation Features for Complex Sales," where we'll discuss how to integrate marketing and sales to eliminate these issues and shorten deal cycles. The webinar will take place on November 12, at 10:00 Moscow time. Softline and SimpleOne experts will tell how to systematize internal processes and achieve consistency between marketing and sales in sales of complex products. **Webinar program:** - How coordinated work of marketing and sales influences success in B2B complex products and why disjointed processes slow down deals. - What data marketing needs to get from sales to create relevant and expert content at every stage of the deal. - Why sharing customer insights across departments is important to generate consistent content and move customers through the deal cycle quickly. - Process automation: how to build a seamless flow of information between marketing and sales and reduce deal time. - How to use CRM systems to improve process consistency and transparency in B2B sales. **Speakers:** - **Alexander Starodubtsev **\- B2B CRM methodologist, SimpleOne - **Ivan Karpukhin **\- Marketing Director, ITGLOBAL - **Alexey Lykov **\- Head of ITSM, Softline - **Svetlana Ermakova **\- Head of CRM, Softline