SimpleOne (ITG Corporation) assessed the potential of the African market to expand international expansion
published at: 23 March 2026
SimpleOne (part of ITG Corporation) conducted a comprehensive analysis of the business process automation market in Africa based on meetings with potential customers and partners. Experts noted that local companies are actively looking for solutions to optimize processes, implement Al and integrate platform systems, and partners are interested in joint work and local adaptation of products. Based on this data, the company assessed the potential of the region as high and decided to develop its own ecosystem of products in the region through a partner network. ITGLOBAL.COM will be the distributor of the vendor's solutions.
The collected statistics showed that integrators from Ethiopia are interested in solutions with built-in Al-tools. Partners in Kenya are considering the promotion of IT service management systems (ITSM), and in Uganda distributors are ready to provide local presence and support for SimpleOne implementations.
"In many African countries, automation is still fragmented and processes are fragmented and often manual, while businesses are already ready for system transformation and the introduction of AI-enabled platforms. Therefore, we plan to enter the region not with individual SimpleOne products, but with a unified ecosystem of business applications, enhanced by AI solutions from Ainergy and created on the basis of high technological standards of the Russian IT industry"
SimpleOne's main focus is on large and medium-sized African companies from IT, telecommunications, finance, industry, logistics and public administration. Vendor analytics has shown that customers in South Africa are looking to consolidate their IT landscape and replace the "zoo" of systems with a single platform, so they are interested in solutions such as HRMS, ESM and CRM. In Mauritius, companies plan to increase transparency of asset accounting and IT service management quality, so they are interested in ITAM and ITSM solutions.
"Entering Africa will expand our international footprint and enable SimpleOne to build a full EMEA footprint. Our platform solutions will help local companies accelerate the digitalization of services and build processes. With Low-code and generative AI, businesses will be able to quickly build end-to-end workflows, consolidate data from all applications and systems, and scale solutions without costly and time-consuming implementations"
SimpleOne offers five business applications based on a proprietary platform. The portfolio includes solutions for IT service management(ITSM), IT asset management(ITAM), corporate sales management(B2B CRM), software development organization(SDLC) and human resources management(HRMS). The comprehensive nature of the lineup allows companies to build a unified digital environment instead of using disparate tools.
